Hello, I'm Krystal Harrell. I'm an Entrepreneur, Senior Marketing Consultant & Advisor on Millennial and Minority Consumers. Prior to starting my career in marketing, I served in the U.S Army Reserve as an American Solider and Broadcast Journalist.
Today, I serve as a Senior Marketing Consultant to corporate, non-profit and government entities. I oversee the strategic planning and development of internal and external cultural and community projects.
I advise and educate executive leaders and stakeholders on industry trends and marketing strategies through monthly, quarterly and annual reports.
In my role, I am responsible for developing and managing short-term and long-term campaigns with project budgets exceeding $1 million. I manage the allocation of resources for paid advertising campaigns, digital media initiatives, and traditional marketing.
I train senior leaders and established teams on how to reach specific demographics through content creation, social and digital media, engagement strategy, and recruitment and retention solutions.
I am responsible for managing and effectively communicating with teams comprised of multiple sub-disciplines while overseeing the completion of a project from the brainstorming phase to its final implementation.
2017 Partners: Coca-Cola Bottling Co. Consolidated, Sprite, North Carolina Blumenthal Performing Arts, Department of the Army, Girls on the Run International, Southern Shows
I am available to speak more about your organizational needs and how I may be able to provide solutions that will help you reach your specific goals.
Please feel free to contact me:M: 980.348.7042E: firstname.lastname@example.org